Hues of Ego’s mission is to bring life to the imagination and alter ego of the ultimate woman who wants to express themselves thru unconventional and unique visions bridging the senses from all perspectives using clothing as art that transforms them and displays the inner beauty magnificently.
Our vision is to create a brand that is designed so that it can stand on its own or be part of larger distributed collections, including related accessories. Hues of Ego is developing itself to become a go to brand that our women can look to in order to become a more sophisticated, bolder version of themselves.
Natasha’s path began at Arizona State University in 2001, where she was the first member of her family to attend college. Her original declared major of Architecture and Design contributed towards the development of her methodology in design development, and provided a necessary foundation for this budding star in the fashion world.
Her journey continued in 2010 at Collins College where Natasha first began her formal training in fashion design and merchandising. Quickly she emerged as a supreme talent, and within months got her first exposure in a runway show. As one of only three students chosen from Collins to show at Scottsdale Fashion Week, Natasha joined students from fashion programs in both Arizona and California who were able to showcase their pieces of wearable art.
Honors continued in 2011, when Natasha was bestowed with two awards. First, she was the winner of the T-Shirt design Scholarship Award sponsored by Phoenix Fashion Week. Next, she had the best polo shirt design, as selected by Shankapotomus Golf Apparel and Accessories. In 2012, Natasha was one of the elite few who had the distinction of having their designs displayed during Phoenix Fashion Week. In 2013, she was one of four finalists in the Phoenix Fashion Week Little Black Dress Challenge, her entry being entirely custom designed and hand-crafted. As the accolades pile up, Natasha’s star shines brighter, as she unleashes on the public her vision of fashion.
Natasha’s influences in the fashion world include Coco Chanel, Elie Saab, Zac Posen, and Stephane Rolland to name a few. The architectural inspirations of Frank Lloyd Wright and Le Corbusier have also helped mold her prescience.